Digitalization is here to stay. Enterprises have no choice but to pace up with technological advancement by marking their presence online too. Every corporate outfit is in the race of blowing their digital trumpets. With more and more digitalization of enterprises, the trend of switching to Digital Marketing is picking up fast. Significance of Digital Marketing is therefore undebatable. It is important for your business’ online survival. So, what is Digital Marketing? Simply put, any form of marketing that exists online.

Connecting with your audience in the right place and at the right time is the mainstay of successful Marketing. It helps you connect with your clients on the internet - the place where people spend most of their time nowadays. Besides, in contrast to most offline marketing efforts like a newspaper ad, digital marketing allows you to see and gauge accurate results in real time, and get the exact idea on ROI.

However, as broad-spectrum, Digital Marketing is, selecting the right kind of Digital Marketing strategy, which is crucial to avoid beating around the bush. Tech Rational helps you identify the clear picture of how each digital marketing campaign would support your company's goals. SEO, Content Marketing, Social Media Marketing, Pay Per Click (PPC), Affiliate Marketing, Native Advertising, Marketing Automation, Email Marketing, Online PR, and Inbound Marketing are some techniques that are applied to give your website a global identity. Tech Rational is an expert in the following techniques

Search Engine Optimization (SEO)

As the name suggests, SEO optimizes your website to "rank" higher in search engine results pages and increases the organic traffic on your website. Tech Rational is a dab hand in this trade and has many success stories to its glory. We have mastered all the three approaches, namely On-page SEO, Off-page SEO or Link building, and Technical SEO. We carry out free website audits for SEO. For our valued customers, we leave no stone unturned to make their presence felt online.

Social Media Marketing

People like to stay connected. Ever increasing trend of being online on social media has triggered the practice of promoting brands as well as content on Facebook, Twitter, LinkedIn, Instagram, and Pinterest, etc. With a stronghold on the use of these media, Tech Rational leverages them to increase your brand awareness, drive traffic, and generate leads. This work includes- Designing Creative Posts, Post Content Writing, Social Media Profile Creation, Building Profile Fans and Followers, Posting Likes-Comments, and Paid Ad Campaigns.

Google Ads (Pay-per-click / PPC Campaigns)

Diverting people’s online presence to your benefit, we employ Google Ads-an online advertising platform by Google, where brief ads, service offerings, product listings, video content, and generation of mobile application installs within the Google ad network is carried out. Here too, we are specialists in - Keyword Discovery and Selection, Competitors Research, Ad Campaign Creation, Optimizing Landing Web Pages, Conversion Tracking, and last but not the least – Monitoring.


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