Digital Marketing

Real Business Outcomes, Not Marketing Fluff.

Get Found. Get Clicked, Get Sales

We believe many voices talking as one is incredibly powerful. We work in a way today’s consumers live. Connected. Our role is most often as lead agency, developing and delivering integrated campaigns.

Digitalization is here to stay. Enterprises have no choice but to pace up with technological advancement by marking their presence online too. Every corporate outfit is in the race of blowing their digital trumpets. With more and more digitalization of enterprises, the trend of switching to Digital Marketing is picking up fast. Significance of Digital Marketing is therefore undebatable. It is important for your business’ online survival. So, what is Digital Marketing? Simply put, any form of marketing that exists online.

Connecting with your audience in the right place and at the right time is the mainstay of successful Marketing. It helps you connect with your clients on the internet – the place where people spend most of their time nowadays. Besides, in contrast to most offline marketing efforts like a newspaper ad, digital marketing allows you to see and gauge accurate results in real time, and get the exact idea on ROI.

Digitalization is here to stay. Enterprises have a great opportunity to grow if they invest wisely in their online presence. With more and more digitalization of enterprises, Digital Marketing is catching speed. It’s your survival kit for your online presence.

The mainstay of successful marketing is when you can connect with your audience in the right place and at the right time. It brings you in touch with your clients online and unlike old school print ads, digital marketing gives the luxury of gauging accurate efficiency and results in real time. This is a great source to analyse and be calculative about the ROI.

For the campaign to hit the bull’s eyes, it is important to select the right kind of Digital Marketing strategy and choose the best digital marketing agency for the job. Here’s when Tech Rational enters. Tech Rational, a flourishing digital marketing agencyKenya, is the right choice for you and here’s why. We help you analyse the efficacy of your digital marketing campaign and its contribution to the company goals. We are the amongst the list of best SEO Company Nairobi. Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay Per Click (PPC), Affiliate Marketing, Native Advertising, Marketing Automation, Email Marketing, Online PR, and Inbound Marketing are some techniques that are applied to give your website a global identity. Tech Rational is a trusted digital marketing agency in Kenya, Dubai, Ireland, and around the world. We expertise in the following techniques


Digital Marketing Components

Search Engine Optimization (SEO)

As the name suggests, SEO optimizes your website to “rank” higher in search engine results’ page and increase the organic traffic on your website. To do this, you need a dedicated team of SEO experts (Nairobi) and the best SEO consultants in Kenya which you get with us, Tech Rational, a celebrated digital marketing agency in Kenya and also amongst the best SEO agencies in Mombasa.

These titles are all added feathers to our cap of success stories and its glories with our clients. We have mastered all the three approaches, namely On-page SEO, Off-page SEO or Link building, and Technical SEO. We carry out free website audits for SEO as well. For out valued customers, we leave no stone unturned to make their online presence impactful.

Social Media Marketing

People like to stay connected. Ever increasing trend of being online on social media has triggered the practice of promoting brands as well as content on Facebook, Twitter, LinkedIn, Instagram, and Pinterest, etc. With a stronghold on the use of these media, Tech Rational is amongst the most celebrated Digital Marketing agency of Kenya, with a track record of happy clients.

Sharing a position in the list of best social media marketing agency in Kenya, Tech Rational has many skills up its sleeves for your business and its marketing on social media platforms. We leverage them to increase your brand awareness, drive traffic, and generate leads. This work includes – Designing creative posts, Post Content Writing, Social Media Profile Creation, Building Profile Fans and Followers. Posting Likes, Comments, and Paid Ad Campaigns.

Google Ads (Pay-per-click / PPC Campaigns)

Diverting people’s online presence to your benefit, we employ Google Ads – an online advertising platform by Google, where brief ads, service offerings, product listings, video content, and generation of mobile application installs within the Google ad network is carried out. Here too, we are specialists in – Keyword Discovery and Selection, Competitors Research, Ad Campaign Creation, Optimizing Landing Web Pages, Conversion Tracking, and last but not the least – Monitoring.

Our Work

Connecting Data, Technology & Creativity

We are a mix of strategists, planners, designers, digital specialists and brand teams, a team for entrepreneurs by entrepreneurs. Digital Marketing with a difference, we deliver return on investment.

User experience is one of our highest priorities, and the clean and contemporary interface of Impeka is the icing on the premium cake.

Case Studies

Pure Gold Jewellers

A Diamond & Gold Conglomerate established in the Emirate of Dubai – The City of Gold

Frozen By Crystal

A Frozen Food Wonderland in the scenic Capital of Kenya

ShopG

In the heart of Ireland - A First Indian Grocery Mobile App